During a late and tired drive home one evening, immersed in a conversation about the events of the day and the prospects of tomorrow, our attention was captured by a billboard along the highway. Its message resonated: “Dream Big and Dare to Fail.”

These words, strategically placed by the universe on our path, served as a wellspring of encouragement and belief. In that instant, we internalized the notion that failure was not an option. Armed with newfound fearlessness, we set audacious goals for our business. Recognizing that dreaming big empowered us to be ambitious and provided the courage to set corresponding goals, we understood that transcending our current mental limits made us resilient. It sparked a flame in our hearts, propelling us towards achievement. These profound words instantly moulded our mindset as we continued our journey homeward.

“Dream Big”: This part of the quote emphasizes the importance of having ambitious and expansive goals. It encourages you to envision grand possibilities for yourself, your endeavours, or your communities. Dreaming big involves thinking beyond your current limitations and imagining a future filled with achievement and fulfillment.

“Dare to Fail”: The second part of the quote suggests that taking risks and embracing the possibility of failure is an integral part of the journey toward success. It encourages you to overcome the fear of failure and view it as a natural and valuable part of the learning process. By daring to fail, you may discover new opportunities, learn from mistakes, and ultimately grow stronger and more resilient.

At that stage, we had one telecommunication retail outlet, and we had just opened our second one on the other side of the city. “Dream Big and Dare to Fail” allowed us to eventually merge our businesses, and we owned the city’s telecommunication retail outlets. This expansion enabled us to grow even bigger than we had dreamed and set us on the path of an exit strategy in 2006.